Don't be shy about making the application process a bit difficult. Ask for a cover letter and resume. Ask that they send them (not just dump them via an online site). Ask that they address a cover letter to a specific task. The need to weed out the casual or longshot applicant saves a lot of time.
Be specific about the job so that the applicant knows just what the job entails. Ensure that the applicant feels there is a good match.
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